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Privacy Policy

Preamble

With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as: B. our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender specific.

As of March 10, 2025

Table of contents

  • Preamble

  • Responsible person

  • Overview of processing

  • Relevant legal bases

  • Security measures

  • Transfer of personal data

  • International data transfers

  • General information on data storage and deletion

  • Rights of data subjects

  • Business benefits

  • Business processes and procedures

  • Provision of the online offering and web hosting

  • Use of cookies

  • Contact and inquiry management

  • Audio content

  • Advertising communication via email, post, fax or telephone

  • Surveys and surveys

  • Web analysis, monitoring and optimization

  • Online marketing

  • Customer reviews and rating process

  • Presence in social networks (Social Media)

  • Plug-ins and embedded functions and content

Responsible person

Benjamin Plochowietz
Ulmenweg 4
58675 Hemer

E-Mail-Address: ben@malachitesoundworks.com

Imprint: https://www.malachitesoundworks.com/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data.

  • Payment details.

  • Contact details.

  • Content data.

  • Contract data.

  • Usage Data.

  • Meta, communication and procedural data.

  • Log data.

Categories of data subjects

  • Beneficiaries and clients.

  • interested parties.

  • Communication partner.

  • User.

  • Business and contractual partners.

  • Participant.

Purposes of processing

  • Provision of contractual services and fulfillment of contractual obligations.

  • Communication.

  • Security measures.

  • Direct marketing.

  • Range measurement.

  • Tracking.

  • Office and organizational procedures.

  • Conversion measurement.

  • Target group formation.

  • Organizational and administrative procedures.

  • Feedback.

  • Surveys and questionnaires.

  • Marketing.

  • Profiles with user-related information.

  • Provision of our online offering and user-friendliness.

  • Information technology infrastructure.

  • Public relations.

  • Sales promotion.

  • Business processes and business procedures.

Relevant legal bases

Relevant legal bases according to the GDPR: Below you will find an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or purposes.

  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps prior to entering into a contract at the data subject's request.

  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.

  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - the processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data do not outweigh them.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Note on the validity of the GDPR and Swiss GDPR: This data protection notice serves to provide information in accordance with the Swiss Data Protection Act and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader spatial application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss DSG, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the advanced and more secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by displaying HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transfer of personal data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data can include: B. include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other people, bodies or companies (which can be identified by the postal address of the respective provider or if the data protection declaration expressly refers to data transfer to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual protection ensures comprehensive protection of your data: the DPF provides the primary layer of protection, while the standard contractual clauses serve as additional security. Should any changes occur within the framework of the DPF, the standard contractual clauses will intervene as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.

For the individual service providers, we will inform you whether they are certified according to the DPF and whether standard contractual clauses exist. For more information about the DPF and a list of certified companies, visit the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, express consent or legally required transfers. Information on third country transfers and applicable adequacy decisions can be found in the EU Commission's information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General information on data storage and deletion

We delete personal data that we process in accordance with legal regulations as soon as the underlying consent is revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be stored for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection notice contains additional information on the retention and deletion of data that applies specifically to certain processing processes.

If there is more than one piece of information about the retention period or deletion period for a date, the longest period always applies.

If a deadline does not explicitly begin on a specific date and is at least one year, it starts automatically at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship comes into effect.

We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its retention.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general deadlines apply to storage and archiving under German law:

    • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required to understand them (Section 147 Paragraph 1 No. 1 in conjunction with Paragraph 3 AO, Section 14b Paragraph 1 UStG, Section 257 Paragraph 1 No. 1 in conjunction with Paragraph 4 HGB).

    • 8 years - accounting documents, such as: B. Invoices and cost receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).

    • 6 years - Other business documents: commercial or business letters received, copies of the commercial or business letters sent, other documents insofar as they are important for taxation, e.g. B. hourly wage slips, company accounting sheets, calculation documents, price labels, but also payroll documents, provided they are not already accounting documents and cash register slips (§ 147 Para. 1 No. 2, 3, 5 in conjunction with Para. 3 AO, § 257 Para. 1 No. 2 and 3 in conjunction with Para. 4 HGB).

    • 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights as well as to process related inquiries based on previous business experience and usual industry practices will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of the data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.

  • Right to withdraw consent: You have the right to revoke your consent at any time.

  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with legal requirements.

  • Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction on the processing of the data.

  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.

  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the requirements of the GDPR.

Business benefits

We process data from our contractual and business partners, e.g. B. Customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships as well as associated measures and with regard to communication with the contractual partners (or pre-contractual), for example to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and jeopardy of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of data collection, e.g. B. in online forms, through special markings (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. h. generally after four years, unless the data is stored in a customer account, e.g. B. as long as they must be kept for legal archiving reasons (e.g. for tax purposes, usually ten years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).

  • Affected people: service recipients and clients; interested parties. Business and contractual partners.

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Communication; office and organizational procedures; Organizational and administrative procedures. Business processes and business procedures.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Business processes and procedures

Personal data of service recipients and clients - including customers, clients or, in special cases, clients, patients or business partners as well as other third parties - are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected is used to fulfill contractual obligations and to design operational processes efficiently. This includes processing business transactions, managing customer relationships, optimizing sales strategies and ensuring internal billing and financial processes. In addition, the data supports the protection of the rights of the person responsible and promotes administrative tasks and the organization of the company.

Personal data may be passed on to third parties if this is necessary to fulfill the stated purposes or legal obligations.

Types of data processed: Inventory data (e.g. the full name, home address, contact information, customer number, payment data (e.g. bank details, invoices, payment history, contact details (e.g. postal and e-mail addresses), content data (e.g. textual or pictorial messages and posts as well as the information relating to them, such as information on authorship), contract data (e.g. subject matter of the contract, term), customer category usage data (e.g. page views and length of stay, Click paths, usage intensity and frequency, device types and operating systems used, interactions with meta, communication and process data (e.g. IP addresses, time information, identification numbers, involved.

  • Affected people: service recipients and clients; interested parties; Communication partner. Business and contractual partners.

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organizational procedures. Business processes and business procedures.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Economic analysis and market research: In order to fulfill business purposes and to identify market trends, wishes of contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analyzed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller's online offering. The analyzes are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users are taken into account, including information about the services they use. The analyzes serve exclusively the person responsible and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymized, values. In addition, the privacy of the users is taken into account; the data will be pseudonymized as far as possible for analysis purposes and, where feasible, processed anonymously (e.g. as aggregated data); Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Provision of the online offering and web hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Protocol data (e.g. log files regarding logins or the retrieval of data or access times). Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Provision of online offers on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a “web host”); Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the websites and files accessed, date and time of access, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

  • Wix: Hosting and software for creating, providing and operating websites, blogs and other online offerings; Service provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://de.wix.com/; Data protection declaration: https://de.wix.com/about/privacy; Order processing contract: https://www.wix.com/about/privacy-dpa-users. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).

Use of cookies

The term "cookies" refers to functions that store and read information from users' devices. Cookies can also be used in relation to various concerns, such as the functionality, security and convenience of online offerings as well as the creation of analyzes of visitor flows. We use cookies in accordance with legal regulations. To do this, if necessary, we obtain the users' consent in advance. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. We provide clear information about the scope and which cookies are used.

Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the relevant services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).

  • Permanent Cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and can also object to the processing in accordance with legal requirements, including using the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data based on consent: We use a consent management solution in which users' consent to the use of cookies or to the procedures and providers mentioned as part of the consent management solution is obtained. This procedure is used to obtain, record, manage and revoke consent, particularly with regard to the use of cookies and similar technologies that are used to store, read and process information on users' end devices. As part of this procedure, users' consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option to manage and revoke their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If there is no specific information about the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the device used; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring person is processed to the extent that this is necessary to answer the contact request and any requested measures.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Communication partner.

  • Purposes of processing: Communication; organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: When you contact us via our contact form, by email or other communication channels, we process the personal data provided to us to answer and process the respective request. This usually includes information such as name, contact information and, if necessary, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Audio content

We use hosting plans from service providers to offer our audio content for listening and downloading. We use platforms that enable the uploading, storage and distribution of audio material.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved). Protocol data (e.g. log files regarding logins or the retrieval of data or access times).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offering and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Audio hosting fetch statistics: Collection and analysis of usage data when providing audio content. This includes collecting data about the frequency of access, duration of use and geographical information of users. The statistics obtained help to assess the reach and engagement of listeners. Collection of usage data: Systematic recording of the number of downloads and streams, including timestamps and duration of audio usage. Analysis and Reporting: Evaluate the collected data to create performance reports that provide insights into user behavior and preferences. Usage statistics: Providing detailed access statistics to optimize content and strategically plan future publications. These processes support the targeted further development and adaptation of audio content in order to serve the needs and interests of the target group more effectively; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Security measures: IP masking (pseudonymization of the IP address).

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication via various channels, such as: B. E-mail, telephone, post or fax, can be carried out in accordance with the legal requirements.

The recipients have the right to revoke their consent at any time or to object to the advertising communication at any time.

After revocation or objection, we store the data required to prove previous authorization to contact or send you for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. Based on the legitimate interest in permanently observing the user's revocation or objection, we also store the data necessary to avoid renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation).

  • Affected people: Communication partner.

  • Purposes of processing: direct marketing (e.g. via email or post); Marketing. Sales promotion.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Surveys and surveys

We carry out surveys and surveys to collect information for the communicated purpose of the survey or survey. The surveys and surveys we conduct (hereinafter “surveys”) are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address in order to display the survey in the user's browser or to enable the survey to be resumed using a cookie).

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).

  • Affected people: Participant.

  • Purposes of processing: Feedback (e.g. collecting feedback via online form). Surveys and questionnaires (e.g. surveys with input options, multiple choice questions).

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or invite reuse. It is also possible for us to understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized into a usage process, can be created for these purposes and information can be stored in a browser or in a device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information about times of use. If users have agreed to the collection of their location data to us or to the providers of the services we use, the processing of location data is also possible.

In addition, the users' IP addresses are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offering and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or different usage processes, which search terms they have used, which they have accessed again or which have interacted with our online offering. The time of use and its duration are also stored, as are the sources of the users who refer to our online offering and technical aspects of their devices and browsers.
    Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city's derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for any other purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before passing traffic to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Data protection declaration: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF) Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms); Option to object (opt-out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).

  • Google Tag Manager: We use Google Tag Manager, software from Google that allows us to manage so-called website tags centrally via a user interface. Tags are small pieces of code on our website that are used to record and analyze visitor activity. This technology helps us to improve our website and the content offered on it. The Google Tag Manager itself does not create user profiles, does not store cookies with user profiles and does not carry out any independent analyses. Its function is limited to simplifying and making more efficient the integration and management of tools and services that we use on our website. Nevertheless, when using the Google Tag Manager, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies can also be set. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed information about these services and their data processing, we refer to the further sections of this data protection declaration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Order processing contract:
    https://business.safety.google/adsprocessorterms. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF) Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms).

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on users' potential interests and measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar processes are used, by means of which the information about the user relevant to the display of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information about times of use and functions used. If users have consented to the collection of their location data, these can also be processed.

The users’ IP addresses are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar methods. These cookies can later generally be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to the profiles, especially if the users are, for example, members of a social network whose online marketing processes we use and the network connects the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. h. for example, to conclude a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Information on revocation and objection:

We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). If no explicit opt-out option has been provided, you have the option of turning off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas:

a) Europa: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-territorial: https://optout.aboutads.info.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioral profiling, use of cookies); target group formation; Marketing; Profiles with user-related information (creating user profiles). Conversion measurement (measuring the effectiveness of marketing measures).

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Google Ads and conversion measurement: Online marketing practices for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. In addition, we measure the conversion of the ads, i.e. h. whether users took them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.

Customer reviews and rating process

We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions or terms of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.

In order to ensure that the reviewers have actually used our services, we transmit, with the consent of the customer, the necessary data regarding the customer and the service used to the respective review platform (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.

  • Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Beneficiaries and clients. Users (e.g. website visitors, users of online services).

  • Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Rating widget: We include so-called “rating widgets” in our online offering. A widget is a functional and content element integrated into our online offering that displays changeable information. It can e.g. B. can be presented in the form of a seal or comparable element, sometimes also called a “badge”. Although the corresponding content of the widget is displayed within our online offering, it is currently being retrieved from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. To do this, a data connection must be established from the website accessed within our online offering to the widget provider's server and the widget provider receives certain technical data (access data, including IP address) that is necessary so that the content of the widget can be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to recognize which online offers that take part in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Presence in social networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.

We would like to point out that user data can be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The latter may in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users' computers in which the usage behavior and interests of the users are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the latter have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Types of data processed: Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form). Public relations.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network, allows you to share photos and videos, comment and favorite posts, send messages, subscribe to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Data protection declaration: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).

  • Facebook pages: Profiles within the social network Facebook - Together with Meta Platforms Ireland Limited, we are responsible for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook data policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Page Insights" to Page operators to provide them with insights into how people interact with their Pages and the content associated with them. We have entered into a specific agreement with Facebook ("Page Insights Information"). https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum), Data Privacy Framework (DPF) Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

  • LinkedIn: Social Network - We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) data from visitors that is used to create the "page insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with and the actions they take. It also collects details about the devices used, such as IP addresses, operating system, browser type, language settings and Cookie data, as well as information from the user profiles, such as job function, country, industry, hierarchy level, company size and employment status, can be found in LinkedIn's data protection information: https://www.linkedin.com/legal/privacy-policy.
    We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of the data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of the data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Data protection declaration: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF) Standard Contractual Clauses (https://legal.linkedin.com/dpa). Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Plug-ins and embedded functions and content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or city maps (hereinafter referred to as “content”).

The integration always requires that the third party providers of this content process the users' IP address, as without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offering, but can also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).

  • Affected people: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of our online offering and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

  • Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

  • Google Fonts (provided on own server): Provision of font files for the purpose of a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Created with the free Data Protection Generator.de by Dr. Thomas Schwenke

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